Mission, Strategy and Organizational Structure of BMW

Please take a look at the Bayerische Motoren Werke (BMW) Group, 2013 case study.

For Part 1, describe the selected company, the products/services they offer, and the history of the company. Next, analyze the company's strategy, mission, and organizational structure. In your analysis, include the following:

1. What does the strategy, mission, and organizational structure say about the company?
2. What are the positive aspects of the strategy, mission, and organizational structure?
3. What are the company's short-term and long-term goals?
4. What are ways to improve the strategy, mission, and organizational structure?

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