Promotional push strategies and promotional pull strategies
What are the similarities and differences between promotional push strategies and promotional pull strategies? What is an example of a situation in which an organization would use a push strategy? What is an example of a situation in which an organization would use a pull strategy?© SolutionLibrary Inc. solutionlibary.com 9836dcf9d7 https://solutionlibrary.com/business/business-management/promotional-push-strategies-and-promotional-pull-strategies-7h5r
...ce if push promotion is used, advertising is carried out before distribution. The objective of this type of promotion is to create a pre-launch demand. On the other hand if a marketer uses a push strategy, He first fills the distribution channel with the product and allows other marketing mix variables do the selling only after that does the marketer use promotion tools.
An example of a situation in which the marketer would use the push promotional strategy is when demand uncertainty is very low. ...