Recommend strategies to build media relations and generate publicity for Smith Systems Consulting. The issue was Security Issues Operating on the Internet. As a respected and trusted leader in innovative but practical information technology services and consulting, Smith Systems Consulting (SSC) recognizes the importance of its public image and its clients' confidence in the company. SSC recently endured a security problem on its Internet Web site which potentially caused the breach of client, employee, and investor personal and financial information. SSC recognizes that it must take swift and positive action to allay the fears of its various interested parties and regain their trust.
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