Public relations - How does the privately held company's efforts to appeal to the public differ from that of the publicly held one?

Choose a publicly held company and a privately held company in the same industry (e.g., a privately held food company and a publicly held food company). publicly held companies are required to divulge certain information to the investing public. But privately held companies aren't held to such standards because they are not seeking investors. Nevertheless, many privately held companies divulge certain statistical and financial information that publicly held companies are required to do. Why do you think they do that? Compare and contrast the financial information provided by the two companies you've chosen. How does the privately held company's efforts to appeal to the public differ from that of the publicly held one? Provide examples.

A source for privately held companies is http://www.forbes.com/2004/11/10/04privateland.html.

A source for publicly held companies is http://money.cnn.com/magazines/fortune/fortune500/.

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