Advertising: Self-regulation, Creating Want, PSAs & JunkFood

-Determine whether consumer demand is created and sustained by the advertising industry, or whether it is already present and simply informed by advertising. Provide specific examples to support your response.

-Evaluate the arguments for and against self-regulation in the advertising industry and discuss what steps (if any) the government should take toward increased governmental regulations. Explain your rationale.

-Discuss your reaction to the public service announcement in relation to the marketing of junk food to children, with a focus on why or why not this PSA is appropriate.

-Determine the extent to which you believe the U.S. consumer is being manipulated by marketing and technology, as well as what steps should be taken (if any) to address possible manipulation. Provide specific examples to support your response.

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