Social Responsibility Component

During these days we are becoming ever more concerned with "going green", how much should companies worry about the social responsibility component when creating their mission and vision statements?

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...t 'green' is a fad and that this too shall pass. For those business leaders who don't understand the movement or are only on board for the 'green' of the money and don't really care about the environmental implications of their actions, the end is nigh. The green movement is in its infancy and is being taken advantage of for the time being. In the near future, green will be the standard. There will be no marketing advantage in advertising green because all firms will be green (those that want to be in ...