Ambush Marketing Structures

Datamonitor. (2010, July). Ambush marketing case study: Successfully leveraging high-profile events to raise brand profile.

Then, draft a two-page paper by addressing each of the following items:

 In your own words, how would you describe "ambush marketing"? Include two examples with your description.  What are the advantages and disadvantages (risks and consequences) of ambush marketing?  What was Bavaria Beer hoping to achieve through its ambush marketing tactics?  Would you consider Bavaria Beer's ambush marketing an unethical practice or simply a competitive strategy? Explain.  Can ambush marketing be both intentional and unintentional? Explain.  As a leader of an organization, would you allow the practice of ambush marketing? Explain.

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