Marketing and Branding Strategies of Frito Lays Sun Chips

Using the case study on Frito-Lay, Inc, Sun Chips Multigrain Snacks: 1. To what degree does the product align with the current trend of healthy living? How does the family life cycle work into the discussion? 2. What is involved with successful branding? Explain how solid brand management and ...

Voice Controlled Wheelchair

Hi, i have project about (Back Sensor- Voice Controlled Wheelchair ) can be found on this link (https://www.youtube.com/watch?v=PGPxIGhUaMc) I'm looking for project proposal that have: 1. Background and justification of the project 2. Objectives of the project 3. software, hardware used ...

Survey About McDonald's

Interviewee's Name: (nickname should be all right) Age: Occupation: A. This section is the general perception of participants about McDonald. 1. How do you know about McDonald's? By which ways? 2. How do you think about McDonald's? Like/Dislike? Why? 3. How often do you go to McDonald's? ...

McDonalds Literature Review: Influence of Brand Image

I am now writing an literature review about my dissertation, the topis is ' The influence of brand image on consumer behaviour: a study of fast food industry in UK' The target industy i choose is Mcdonalds, However, I have no idea about how to write the literature review? Is there anyone can provide...

Promotion Management

According to the following article, about 77% of luxury advertisers are expected to increase their investments in online marketing in 2012: http://www.marketingprofs.com/charts/2012/8806/luxury-brands-boosting-online-marketing-spend#ixzz28gVdyP98 In addition, Manta's Small Business Survey found t...

Managing Emission Scandal Crisis at Volkswagen

1 Briefly describe Volkswagen's emissions scandal and provide background on the company and automobile industry. 2 Do you think Volkswagen's brand reputation was severely damaged by the emissions scandal? How about its brand equity? Discuss what brand equity is, and how Volkswagen's brand equity ...

Strategic Marketing for Online Distribution

The Discussion explores online distribution. First, check out the following news articles on Amazon's online grocery service. http://www.cnbc.com/id/100916844 http://www.canadianbusiness.com/companies-and-industries/a-new-threat-for-big-grocery-2/ Then, answer the following questions: 1. What do...

Old Navy's Promotion for Men

Old Navy launched its first campaign specifically targeting men in 2011. It has appealed to guys in the past through its broad family-focused advertising. But this time Old Navy planned to speak directly to "Mike," its 25- to 35-year-old target. The purpose of this case is to evaluate Old Navy's mov...

Risks associated with hesitation of the consumer make a purchase

1) Explain the five perceived risks associated with hesitation of the consumer to make a purchase. Include an example of each to support. How might a marketer mitigate each of these through their marketing efforts? 2) Explain the role of market segmentation including the criteria that can be used...

Investigating Business Law & Commercial Issues

Literature review WHAT IS A LITERATURE REVIEW? A literature review is a discussion or overview of literature (previous studies) on a particular subject area, or theory related to your research question (s). It may provide background for a larger work, or it may stand on its own. An effective liter...

Power point assistance-Please help me with at least 10 slides

On the importance of strategic marketing management within an organization using a company of your choice Please critically analyze how well the selected company applies strategic marketing management concepts. Please include recommendations for future development of their marketing strategies. Ple...

Facebook Marketing

1. Discuss the basics of how Facebook works in regards to its use of the search ads and the display ads. What is the goal of this new type of advertising with respect to branding? 2. How does Facebook use segmentation and targeting in their advertising efforts? Relate this to customer relationshi...

Strategic Marketing Article

Locate an article that discusses strategic marketing and market-driven strategies within organizations. This could include corporate, business, and marketing strategies and/or the analysis of product markets, end-users, competition, or market size. 1. Explain how the article examines a market-driv...

Sour Apple Oreo

I am developing a marketing plan for a new flavor of Oreo cookie (for example, sour apple Oreo). I need help with research and information in some areas as follows: 1. Controls: 1-1 1/2 pages double spaced 2. Advertising: 1 page double spaced 3. Marketing Implementation: 1 page double space...

Marketing Plan: sour apple Oreo

I need to develop a marketing plan for a new flavor of Oreo cookie (for example, sour apple Oreo). I need help with research and information in some areas as follows: Market Size & Growth: What is the size of the cookie market in the US (in billions). Is it growing, declining, flat? By how mu...

Emerging media technologies

I need help with research on the following questions: Emerging media technologies have vastly empowered customers to decide whether or how they want to receive commercial content. Consumers are no longer passive recipients of marketing communications and the real challenge for a marketer is how t...

Impact of Globalizaiton on United States

What is the impact of globalization on the United States as it relates to technology, trade, integration, offshoring and outsourcing, migration, transportation, and environmental pollution? Also, what is the impact of globalization on the United States as to how it relates to the impact of theses f...

Market Segmentation Personal Traits

I would appreciate your contributions to understanding and these projects. Part A List and define three (3) market segments (target markets) into which you fit. Part B Discuss each of the three (3) market segments - including descriptors such as demographics, lifestyle, and usage behaviors...

Direct Marketing, Guerilla Marketing, Traditional Marketing

1) Identify and explain in detail the six forms of direct response marketing. 2) What is guerrilla marketing? How is it different from traditional marketing? 3) Identify and explain the factors that are necessary for effective point-of-purchase displays.

Starbucks and Southwest Airlines

Describe the product characteristics (i.e., core benefit, basic product, expected product, and augmented product) of two of the companies below. -Starbuck's coffee (goods category) -Southwest Airlines (service category) For each of the two offerings, describe how one or more aspects of th...

Low Fares Airlines

I would appreciate your assistance with the attached project. Activity Think of yourself as the marketing director for Fair Skies Airlines, which provides consumers with a product and service that is well accepted and used by millions of people each year in the United States. Several innovation...

Newspaper Advertising & B2B Marketing

1.5)What are the primary benefits of newspaper advertising? What are the primary problems? 2.5)What special challenges does media selection present for business-to-business advertising? What roles do gatekeepers play in creating those challenges?

Market Research for New Product

Q1. Assume a business entity of your choosing is planning to introduce a new product or service. Describe the business and the product or service being marketed. Then, construct a market research plan that shows at least five (5) steps/areas that you must research in order to determine the viability...

Whether marketing creates or satisfies needs

Q1. State the opposing ethical arguments about marketing: Does marketing satisfy or create customer's needs and wants? Compare and contrast these arguments in terms of benefits and detrimental effects on individuals, businesses, and the societies or nations in which they function. Finally, evaluate ...

Consumer Advertising

Please assist with 10 power point slides using the below information Use bullet points and include notes with more details. Your PowerPoint should include a cover slide, at least 10 content slides, and a final slide with references. Below are the issues you should address. 1. Should Eli hire an ex...

Marketing Theory

Hi, here is the past paper for marketing theory, it is not an assignment, i just need this to help me to do the exam revision. Please answer the question in detail. Thank you :). Question 1: Describe the 'Interpretive Turn' in marketing. What are its main features and characteristics and how has...

Marketing Theory

Hi, I will have the Marketing Theory next week and our lecturer have provide hot topic might appear on the exam, and I want to ask for help, if these question shows on the paper, I want ask for some advice , what kind of questions might be about these hot topic, what should I answer, and the guideli...

Stock favorites in healthcare industries

1. What is your favorite stock at the moment and why? (Related to the Healthcare industry) 2. Which stock do you find in intriguing, but you haven't made up your mind? 3. If you had a a brokerage account with a million dollars, what brokerage account would you use and what stocks would you bu...