Asian Market Research by Non-Asian company

What are the difficulties that a non-Asian company has to overcome when conducting marketing research in Asia in the areas of questionnaire development, response elicitation, and data collection? What steps can a marketing researcher in Asia take to minimize/overcome these challenges?

© SolutionLibrary Inc. solutionlibary.com 9836dcf9d7 https://solutionlibrary.com/business/marketing/asian-market-research-by-non-asian-company-3c8

Solution Preview

...ent include interpretation of words/phrases used. For instance, a questionnaire on selling strategies may ask whether giving gifts is part of the strategy used. A "Yes" to this question may be interpreted as bribery to a Western researcher, although in Asia, such gift exchanges are part of relationship building.

Also, researchers may need to be more specific at times. For ...