Brand Loyalty Strategies

Select a brand for which you feel loyalty. It could be a brand of ketchup, toilet paper, underwear, an engine part, or even a telecommunications provider. Analyze how you became loyal to the brand.

What types of strategies has the brand undertaken over the years to maintain and extend its appeal to the consumer? Please respond with an explanation of the types of strategies in a timeline format.

As a conclusion, explain how the company research may or may not have helped you better understand why you are loyal to the brand.

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