Branding Strategies

Select a large company that has created a strong product identity in the market (for example Coca-Cola, Tide Detergent, or Crest Toothpaste). What branding strategies has the company used to create their product identity?

Provide examples and explain your reasoning in a 200-300 word response.

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... maybe doing something else but hear the slogan and automatically know it's McDonald's and all of sudden have a taste for McDonald's food.

McDonald's also utilizes recognizable characters to entice children who may not recognize slogans or logos as easily as adults. Even though he was much more popular a decade ago, Ronald McDonald is still a recongizable character that children associae with ...