Communications: Sprint Nextel

1. What are your promotional Objectives? Make sure they are smart

2. What is the key message (Campaign theme) you want your target market to understand? Make sire to state who your target market is. Cite research on your target market so you have it ready for the paper

3. What new slogan will you use for the campaign

4. What type of appeals will you use for the campaign?

5. Briefly discuss what promotional tools you will use. Give general and specific overview of digital

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