Consumer behavior and the business decision making process

This solution examines how an organization's understanding of consumer behavior can lead to profit for a business. It links the six stages of of the buying process, showing how business need to manage them to be successful. From recognizing the consumers problem, being able to respond to the problems against the alternative solutions, to the consumers evaluation of the product after the purchase, each step is linked and will determine if an organization will have a profitable relationship with the consumer.

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