Costco Description and SWOT Analysis
Strengths, weaknesses, opportunities, and threats (SWOT) are critical components of a marketing plan. For this assignment, you will build a marketing plan for an organization, product, or service of your choice.
Begin by selecting an organization, product, or service for your marketing plan and complete the following:
• Describe the organization, product, or service that you selected for this assignment.
• Using the SWOT analysis, evaluate your market and future competition for your selection.
• Provide your recommendations for benchmarking and creating a competitive advantage based on your analysis.
Please look into a small diner type of business. For example, one in Costco or Sam's Club with a limited menu.
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