Customer Purchasing Behaviors

Customer Purchasing Behaviors
Select an example of a commercial product or service and address the following questions: Who are the customers? Why, where, and when do they buy? Who participates in and influences the purchases? How do they make their purchase decisions? Discuss.

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...g stroller...)

Where?
- At specialized baby stores
- At mass retailers such as walmart
- Online

When would they buy it?
- Before a child is born
- To adapt to the needs of their family
- This is not cyclical in nature and is a product that might have steady sales all year round.

Who influences the purchase?
- they try out the various models in the store, and rely on the advice and expertise of the sales staff
- they gather info and suggestions for friends, ...