Demographic Trends and Marketing in Asia

Asian countries, in general, have a relatively younger population than more developed countries, say, the U.S.

What are the implications of this demographic trend to marketers of products targeted at (a) the younger generation, and (b) the older generation?

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... include gaining first-mover advantage and maintaining competitive edge as more competitors enter this lucrative market.

For companies marketing at the aging population, several options are available. The company can adopt a niche positioning and still focus on the older consumers. Competition here will be ...