Digital marketing

Under the new Canadian anti-spam legislation, marketers can only send promotional e-mails to individuals who have expressed consent. Under the U.S. CAN-SPAM act, however, marketers can send e-mails to any individual as long as they provide consumers the option to opt-out of the communications. Thus, unless specifically choosing to opt-out, American consumers are still bombarded with unsolicited e-mails. How effective do you think e-mail marketing is in the U.S. and how prevalent do you think e-mail marketing is among America's most successful online retailers and other direct marketers?

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