How Social Media Affects Businesses

Describe the change in how businesses view social media and how it affects their business. Are more companies "pushed by their consumers" or are they "pulling consumers?" Use examples of how companies have accomplished this task to support your perspective. In responding to classmates' postings discuss whether the example(s) identified were forced or welcomed by consumers or if both, and why.

Please provide 2-3 paragraphs and give references and citation. Thank you.

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