Internet versus call center channels

According to research conducted by Rhee (2010), the Internet channel is helpful for the purchase when the consumer has low perceived risk and high experience and familiarity with the purchase, but the call center channel is helpful when the consumer has high perceived risk and low experience and familiarity with the purchase. Why is this true and can you think of an example from your own experience that validates this conclusion?

© SolutionLibrary Inc. solutionlibary.com November 15, 2019, 4:41 am 9836dcf9d7 https://solutionlibrary.com/business/marketing/internet-versus-call-center-channels-jcil