Market Strategy/Marketing Mix

Create a product or service that you want to market (keep it simple). Do not market a product that already exists.

1. Develop a marketing strategy and marketing mix for this product.

2. Even though your product/service is not real, imagine that this is and think about the environment in which you would market it.

3. Include an analysis of the marketing environment and marketing strategy (target market and value proposition).

4. Include a detailed overview of each element of the marketing mix (product, price, distribution, and marketing communications)

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