Marketing Campaigns - B2C - B2B

What type of marketing campaign would a marketing manager use that is different for an organization (B2B) vs. and individual consumer?

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... see the difference between business-to-consumer (B2C) and business-to-business (B2B) marketing. After all, you're still selling a product to a person." (Leopard 2006) Somewhat, but the demographic is different.

For a business that sells industrial cleaning supplies, the marketing would be geared more toward trade publications, trade shows and internet marketing, as this is where the demographic selling the product is located. ...