Marketing Manager for Coffee Chain: Environmental Factors for Expansion to China

You are the marketing manager for a leading coffee chain. Your company has made the decision to expand internationally, specifically into China. What are some of the environmental factors that you will need to consider in marketing your coffee in China? Which of one of these factors would have the largest impact on the marketing strategy? Why?

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...iency of infrastructure, including: roads, ports, airports, rolling stock, hospitals, education, healthcare, communication, etc.
* industrial productivity
* new manufacturing processes
* new products and services of competitors
* new products and services of supply chain partners
* any new technology that could impact the company
* cost and accessibility of electrical power

* ecological concerns that affect the firms production processes
* ecological concerns that affect customers' buying habits
* ecological concerns that affect customers' perception of the company or product

* demographic factors such as:
* population size and distribution
* age distribution
* education levels
* income levels
* ethnic origins
* religious affiliations
* attitudes towards:
* materialism, capitalism, free enterprise
* individualism, role of family, role of government, collectivism
* role of church and religion
* consumerism
* environmentalism
* importance of work, pride of accomplishment
* cultural structures including:
* diet and nutrition
* housing ...