Threaded Discussion #3

Discuss the process of conducting marketing research. Think about new product ideas for the working adult student population and discuss potential survey questions you think would be sufficient to gather evidence and data to gauge interest in your product(s).

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... identify information already gathered, access via Internet and libraries about the research. Using primary research allows for observing or communicating with customers or competitors.

Think about new product ideas for the working adult student population and discuss potential survey questions you think would be sufficient to gather evidence and data to gauge interest in your product(s).

The working adult student population is composed of learners seeking to acquire new ones as well as fulfill personal learning needs and/or enhance current professional skills. Aside from this, working adults need to balance family, community and job-related commitments with educational pursuits. Hence, the prospect of learning "on demand," free of the time and place constraints of classroom instruction, is appealing. Many colleges and universities are broadening access to education through the use of information technology to suit the needs of this type of population which is education at flexible times and locations. There are various options and ...