Virgin Atlantic Airline Marketing Analysis

What is your impression of the world wide operation of Virgin Atlantic? This section refers to Application of concepts / theories in respect to global operations.

2. Conduct a SWOT Analysis of Virgin Atlantic. For this section, complete EFAS and IFAS.

3. Does Virgin Atlantic have a competitive advantage and/or a competitive strategy? Justify your answer. Porter's model would be applicable here (Five Forces of Competitiveness & Competitive Advantage model).

4. Describe the components of the Virgin Atlantic value chain. This section should be discussing the concept of Value Chain relevant to the company.

5. What strategic alternatives are open to Virgin Atlantic? Explain and justify your answer. Explain and justify your answer. This section should discuss alternative strategies / recommendation (strategies such as growth, retrenchment, differentiation, stability, horizontal / vertical /forward / backward integration). Additional research is necessary for justification of your answer.

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