Evaluate internal and external environment of Kudler fine foods

Environmental Scanning

Determine how to create value and sustained competitive advantage through strategy.
Evaluate an organization's internal and external environments using an environmental scan.

A. Use the Kudler Fine Foods Virtual Organization for this assignment. The Executive Team at Kudler has expressed a desire to grow more rapidly and as a result Kudler needs to consider some alternative strategies.

B. Perform an environmental scan of the Kudler Fine Foods Virtual Organization. Internal and External environment

C. Write a summary of no more than 700-words of Kudler's internal and external environments.
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...ct offerings to expand beyond the local territories into newer regions. The company can leverage on its existing product mix, high quality product offerings and brand reputation to expand into newer territories and product groups.


Significant threats exist from far more powerful nationwide food chains, as well as other local players. Further, threats exist pertaining to changes in consumer tastes and preferences.

External environmental scan

To conduct the external environmental scan, we will first look at the competitive scenario. Competition is intense in the retail food industry. However, Kudler, being a provide of specialty foods in upscale areas, faces limited competition as it is a niche player focused on specialty foods. However, it still has to compete with nationwide food chains as well as local and regional players. Although company has experienced fast growth in the last few years, Kudler will constantly need to face stiff competition from smaller, medium sized and larger retail food chains in order to sustain growth and ...