Market Segmentation

Construct several potential segments of the market based on the benefits they are most likely to seek in the product/service you've chosen. I have to try to come up with some memorable, descriptive names for these segments like any good marketer would do remember the ?Yuppies? It stood for Young, Urban, Professionals, right?]

Describe the segments identified in the above:

(a) socio-demographic characteristics;

(b) psychographic characteristics, and

(c) consumption/usage patterns

Please assist me in this project.

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