Second languages and oversea assignment for executives

How do language and the question of a second language align with sending United States executives to overseas assignments?

Should management teams be required to try and learn the language of the market they are entering?

There is some amazing technology to assist with both the learning of a new language and the translation of language. Or is this too daunting of a task and it's hard enough entering an international market without having to worry about new language skills?

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