Media's Reliance on Polling Data & Impact on Public

This brief discussion delves into the repercussions of the reliance of news outlets on pre-election polling data to make rather firm and solid predictions about election outcomes. Predictions that--in the context of the recent-most British national election--did not pan out as the polling data were not nearly as accurate as the exit poll data and the actual election outcome. This has sparked both national and international debate around the topic of the news media's reliance on such data, how they convey said data with an air of certitude, and how this might implicate public trust in news outlets.

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