Introduction to marketing

Find two people who recently made a purchase of the same type of product or service. Create a series of interview questions based on the "Buyer Decision Process". Compile the answers of the two individuals and compare and contrast them with regard to the steps in the process.

Analyze the characteristics that influenced the buying behavior of each person interviewed. Based on the people interviewed, how do you think their demographics affected the purchase?

© SolutionLibrary Inc. 9836dcf9d7