McDonalds trsnds

Prepare a paragraph in which you describe market trends that McDonald's will face. Explain your conclusions. In your paper address how each of the following will change or will not change, and why:

d. Technology

e. Productivity (consider the law of diminishing marginal productivity)

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... e-commerce will become an increasinly important and integral part of Mcdonald's marketing strategy. Mcdonald's, being a large firm with huge resources, will certainly be on the forefront of technological innovation and will establish benchmarks for other players in the industry.

Technology is expected to assume an increasingly important role in operations as well, especially in the areas of supply chain. This is because cost pressures on such fast food retailers and technological ...