Car Rental Property

Graduate level
1. New car rental property: specify the market location; non-franchise and near a major airport

Outline the basic business model that you expect to be used to generate revenues across products or services.

Select appropriate performance measurement approaches by outlining four (4) performance metrics and how data will be collected and used.

Outline and analyze two (2) cost-benefit decisions that will have to be considered.

Analyze two (2) possible approaches for attempting to achieve competitive advantage.

Provide an assessment of immediate competition in the market you selected. 

Assess two (2) potential risks to profitability and a mitigation plan for each.

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