Schwinn/Giant Bicycles Case Study

Please read the Schwinn/Giant Bicycles Case Study.

After reading the case study, please answer the following questions in regard to the Schwinn/Giant Case Study:

1. What were Giant's core competencies? How did they leverage their competencies in their competition with U.S. bike manufacturers?

2. In this case was Giant's core competencies its competitive advantage? Why or why not?

3. What do you believe is the main reason for Schwinn's fall from grace as the number one manufacturer of bikes in the United States?

4. Did Schwinn and other U.S. bike manufacturers cause their own demise by having a "prisoner's dilemma" mentality by following Schwinn's strategy by outsourcing that might have led them in to bankruptcy?

5. What did you learn about strategy, core competencies, outsourcing and the importance of distribution channels when analyzing this case study

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