Time magazine brand and profitability and success

Choose an example of a magazine that has branded itself across multiple platforms and answer the following questions:

Explain who (which company/companies) own(s) the magazine, the audience for it, and how it is distributed.
Analyze how it presents a cohesive brand on various platforms (online, print, social media).
How exactly does it utilize social media?
Is it successful in using digital technologies to grow its brand and profits? If so, how? If not, how could it improve?

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