Changing Attitudes to Change Negative Behaviours

You are asked to conduct a study on attitudes among teenagers who smoke cigarettes, and write a speech alerting them of the risk-taking in cigarette smoking; persuading them to change their attitude toward the behavior. Given this task respond to the following questions:

What are attitudes and how are they measured. Provide examples.
How are attitudes changed?
What impact does persuasion have on changing attitudes?

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