Data Gathering & Analysis: "Starbucks, Bank One, and Visa"

Review Cooper and Schindler's 2008 article, "Starbucks, Bank One, and Visa Launch Starbucks Card Duetto Visa," attached PDF

Answer discussion questions 2 and 4 at the end of the case:

2. Build the management-research question hierarchy for this project.

4. The Duetto Card team turned to Greenfield Online to recruit a panel for one of its online surveys. How might you build a sample frame of appropriate participants for future online or phone surveys?

Describe any ethical issues that should concern Starbucks about this initiative.

Summarize the use of qualitative data to support business decision making. Consider different types of qualitative data collection and analysis methods and the ways in which they can support business decision making and strategies.

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