Measurement Scales Identified

Identify which measurement scale is used in each question and why.

1) For the following list of cities, please rank each on its quality of life (i.e., jobs, taxes, crime rate, employment outlook, citizens' friendliness, cost) which one indicating the best and five the worst.

Atlanta, Georgia _________

Tampa, Florida _________

Charlotte, North Carolina _________

New York City, New York _________

Washington D.C. _________

2) Would you prefer to live in the Northeast (e.g., New York, Pennsylvania, New Jersey, Washington D.C.) or the Southeast (e.g., North Carolina, South Carolina, Georgia, Virginia)?

Northeast _________ Southeast _________

3) For the following list of cities, please evaluate each city on its quality of life (i.e., jobs, taxes, crime rate, employment outlook, citizens' friendliness, cost) using a one (low) to nine (high) scale.

Atlanta, Georgia _________

Tampa, Florida _________

Charlotte, North Carolina _________

New York City, New York _________

Washington D.C. _________

4) Please indicate your preference for the two cities by distributing 100 points between them. The more points a city receives, the more you prefer that city. If a city is not at all preferred, it is possible to assign zero points. If a city is twice as preferred as the other city, it should receive twice as many points. If they are equally preferred, each should receive 50 points.

Atlanta, Georgia _________ Tampa, Florida _________

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